TERMS OF REFERENCE

CONSULTANT TO SUPPORT THE DEVELOPMENT OF A MARKETING AND SALES GROWTH PLAN FOR SPEAK FM RE-ADVERTISED

Background

SPEAK FM is a commercial radio station located in Northern Uganda. It is affiliated to the Forum for Women in Democracy (FOWODE) a non-governmental organization. FOWODE is dedicated to promoting gender equality, women’s rights, and social justice. SPEAK FM is committed to strengthening its market position, increasing its audience reach, and improving its financial sustainability through increased sales and strategic partnerships. To achieve this objective, the station seeks to engage an experienced marketing and business development consultant to design and support the implementation of a comprehensive marketing and sales growth plan.

The assignment is intended to identify opportunities for revenue growth, strengthen the station’s brand positioning, enhance audience engagement, and establish practical systems that will enable the sales team to consistently increase advertising and partnership revenue.

Purpose of the Assignment

The purpose of this consultancy is to develop a results-oriented marketing and sales strategy that increases SPEAK FM’s visibility, audience base, advertising revenue, and overall market competitiveness.

Objectives

The consultant will:

  1. Conduct a comprehensive assessment of SPEAK FM’s current marketing and sales performance.
  2. Develop a practical and evidence-based marketing and sales strategy.
  3. Propose strategies for the station’s brand positioning and visibility.

Scope of Work

  1. Conduct a Sales, Market and Business Assessment; Assess SPEAK FM’s current marketing, sales, audience profile, market position, and revenue generation approaches to identify opportunities and challenges for growth.
  2. Develop a Marketing and Sales Growth Strategy; Design a practical and results-oriented marketing and sales strategy that will strengthen the station’s brand, expand its audience, and increase advertising and partnership revenue.

Expected Deliverables

The consultant will produce the following deliverables:

  1. Inception Report outlining the methodology, work plan, and timelines for the assignment.
  2. Market Assessment Report presenting the situational analysis, key findings, and recommendations for improving SPEAK FM’s market position and revenue generation.
  3. Marketing and Sales Growth Strategy comprising:
    • A marketing and branding strategy;
    • An implementation roadmap with clear priorities and timelines; and
    • Practical sales and marketing tools, including recommended promotional packages and client engagement approaches.
  4. Final Consultancy Report summarising the work undertaken, key outputs, recommendations, and next steps for sustaining implementation.

Duration of the Assignment

The consultancy is expected to be conducted for a period of One (1) month.

Reporting Arrangements

The consultant will report directly to the Finance and Administration Director of FOWODE and will work closely with the station manager, the sales, marketing and programming teams throughout the assignment.

Required Qualifications and Experience

The consultant should possess:

  1. A postgraduate or bachelor’s degree in Marketing, Business Administration, Communications, Media Management, or a related field.
  2. At least 5 years of demonstrated experience in marketing, sales, or business development, preferably in the media or broadcasting sector.
  3. Proven experience in developing and implementing successful marketing and revenue growth strategies.
  4. Demonstrated success in increasing advertising sales and building strategic partnerships.
  5. Strong knowledge of digital marketing, branding, audience engagement, and media sales.
  6. Excellent analytical, and report-writing skills.
  7. Experience working with radio stations or other media organizations is highly desirable.

Proposal Requirements

Interested consultants should submit:

  1. A technical proposal outlining their understanding of the assignment, methodology, and work plan.
  2. A financial proposal with a detailed budget and payment schedule.
  3. Company profile or CV(s) of the lead consultant and key personnel.
  4. Evidence of similar assignments successfully completed.
  5. At least three professional references.
  6. Samples of relevant work or case studies demonstrating successful marketing and sales growth interventions.

To submit an application:

Interested consultants should prepare a proposal that includes the cost of the assignment and submit it by 11th August 2026 to email address: hr@fowode.org or to

The Executive Director
Forum for Women in Democracy,
Plot 15, Vubya Close, Ntinda Nakawa road
P.O. Box 7176, Kampala.